Spontivly

The company

Spontivly connects the places customers actually talk — community, support, product — and turns that conversation into structured intelligence for the teams responsible for growth and retention.

The challenge

Community tooling is easy to love and hard to budget. The buyer who felt the pain often did not hold the purchase order, so deals stalled one level above the champion.

Champions do not buy software. They forward business cases.

The work

• Moved the pitch from community health to revenue retention, aligning it to a line item that already exists.
• Built the champion-to-executive handoff: a one-page business case the champion can forward without editing.
• Mapped expansion paths inside existing accounts instead of chasing net-new logos exclusively.
• Tightened onboarding so time-to-first-insight is measured in days, not quarters.

Where it stands

Deals now get sponsored rather than admired. The team sells to the budget holder with the champion beside them, and renewals are argued with usage data instead of goodwill.